FLOWERS & PLANTS ASSOCIATION DELVE INTO DESIGN
Showcasing creative ways with cut foliage at interior design show, Decorex
The F&PA will inspire interior designers, designer retailers, architects and hoteliers this weekend with two displays of fabulous cut foliage, at Decorex, the trade interior design show.
The two displays will be on the Homes & Gardens magazine stand for the duration of the show between 27th and 30th September 2009.
The show attracts 10,000 design professionals and is a great opportunity for them to take a fresh look at using flowers, foliage and plants in their designs - and helps to promote the real thing over artificial products.
The Flowers & Plants Association has a great relationship with their media contacts, and is able to piggy-back promotion of cut flowers and the industry in general with co-operation with magazines at consumer or trade shows.
The arrangements at Decorex will feature five foot tall foliage, which will tower from two 3-foot high urns, kindly loaned by interiors and sundries supplier C. Best from New Covent Garden Market.
As well as supplying the arrangements and having their details displayed on the stand, the F&PA will display inspirational and information leaflets on the stand for visitors to take away.
Due to the popularity of Homes & Gardens, with a monthly circulation of 135,004, the stand - and the displays - should draw many visitors from the show.
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