The Growth of the Pot Plant
Continuing the success of their houseplant stand at the Retirement Show, F&PA have collected data that shows a 30% year-on-year increase in pot plant sales in the UK for the month of July 2009.
In contrast to the sharp drop in popularity last July, 2009 retail sales figures have recorded a boom in pot plant sales since March. Whilst supermarkets have enjoyed a sharp increase in their houseplant sales figures, the pot plant trend could be one for others to tap into.
Sarah Holland, Communications Manager of the Association, noted:
"The rise in pot plant trends suggests that some people are preferring to buy indoor plants as a longer-lasting decorating choice in favour of cut flowers; as sales of cut flowers have not shown the same year on year increases. The top choices for pot plants are orchids, lilies and other flowering plants, showing that UK consumers enjoy buying something floral for the summer months."
F&PA also suggest that consumers may also be buying indoor plants to improve their environment and wellbeing, becoming more conscious of the health benefits plants provide.
What ever the reason behind the surge in sales - be it aesthetics, value for money or health reasons - it is certainly a note worthy piece of information that could offer a new pathway in floral design and a possible product expansion in the florist.
For more information on F&PA visit www.Flowers.org.uk
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