Society of Floristry Annual Show
Sunday 22nd November
9:00am - 4:00pm EMCC Nottingham
Annual Show Entrance Tickets
£12.25 for members
£17.75 for non-members
Theatre of Design
£12.50 for members
£17.50 for non-members
Click here to book your ticket to 'Botanical Art - For Your Eyes Only'.
Click here to book your ticket to 'Fusion of Tantalising Textures'.
Please Note: you must purchase an entrance ticket to be able to book a Theatre of Design ticket.
For more information on 'à la mode' please click here to download the Annual Show Leaflet
Theatre of Design
11:00am - Botanical Art ‘For Your Eyes Only'
Sarah Horne AIFD MSF
Sarah's floristry credentials are impressive, with numerous awards including Chelsea Gold medals in 2007 and 2006, Chelsea Silver Gilt in 2009 and Bronze in 2005, Flower Shop of the Year UK runner up 2006/7, Metz Challenge cup winner (Metz and Earthworks competition) 2002.
Sarah has participated in a range of workshops, shows and events including the AIFD Symposium in 2008, Pandora' Box European design group, British Florists Association demonstrations which have given audiences the world over the opportunity to feast on Sarah's exceptional and incomparable floral designs showcasing her talent.
Sarah's latest business venture is as part of 3-5-8 Productions, which is a collaboration of two international designers encapsulates and interprets floral design in an innovative manner. The new book Botanical Art ‘For Your Eyes Only' will be launched at the Annual show. For more information on the book go to www.3-5-8Productions.co.uk as there is a special offer at the show.
Natalie Stanyer LCGI MSF
Natalie's career in floristry started when she was just 15, taking up a Saturday job in her local florists. Immediately falling in love with floristry she decided this was the job for her. What she didn't realise however was at the age of 21 she would become part of Team UK, heading to Japan to take part in the floristry event at WorldSkills and winning a Medallion for Excellence.
For Natalie it's the creative nature of the industry that appeals. "Floristry is a never ending progression, nothing stays the same, customers want exciting designs and it's my job to turn their dreams into actual floral displays. I love it." Natalie's flair with flowers has seen her rocket to stardom, allowing her to gain from training with some of the world's famous floral experts.
Natalie displays her unique skills, ability and exceptional talent in creating floral designs at Natalie at Elizabeth 's in Newcastle-under-Lyme , where she is able to showcase an expansive range of designs and arrangements.
1:15pm - Fusion of Tantalising Textures
Eileen Avery- Scott NDSF FSF
Although Eileen decided at the age of 15 that floristry was the career for her she has a simple mantra - you never stop learning.... and with that in mind she carved out a name for herself not only as a dedicated floral designer but also as an inspirational teacher.
During her training at the Welsh College of Horticulture in Mold, North Wales, she found work experience on the Island of Jersey but realising that the movement in floral art was turning away from the traditional to the more avant garde she went to Iceland to immerse herself in the European style of work.
Eileen told Fusion Flowers; "It is important to keep up with the industry, trends, new products and techniques. What I want to do is to teach people to be designers and not just copy designs. I am always on the lookout for new ideas and I believe you never stop learning."
Eileen likes to stretch the boundaries and draws inspiration from many different craft techniques incorporating these into floral designs creating eye catching designs that will inspire anyone in the audience to create plus is regularly involved in travelling to Spain to take part in design workshops, teaching across the country and taking part in workshops.
Tom de Wilde
Tom works as in international florist based out of his busy shop in Ghent, Belgium ‘Poelman & De Wilde', with business partner Ivan Poelman. His 35 years of experience in the floral industry has left him with an impressive portfolio of clients and events including the Bozar Concert Hall in Brussels, The Belgian Embassy's ‘A Flower Event' at the Piazzo Royale in Milan, Italy and decorations at the Opera Ghent for the 200th anniversary of ‘de Gentse Floraliën'.
Far from just designing arrangements, Tom is no stranger to the lime-light with past demonstrations including shows at Alden -Bilzen, Belgium for Rekad Produktions and Chicago, USA for AIFD.
Tom's own training has seen him travel from the International Hotel Management School in Sydney, Australia to Syntra College in Ghent, Belgium and to Plantaardige Leergangen in Geel, Belgium. On this journey, Tom has learnt from Guido Hoffman, Marjon Nederend, Toon Langens and Eric Lockely.
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